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Patient Self-Pay

Color’s self-pay price is $249. Patients can pay in the provider’s office or at home via credit card. Payment is required before the test can be processed.

Insurance Billing (Hereditary Cancer In-Clinic Only)

Color makes pricing transparent for both you and your patients from the start. Our smart, online tools are designed to enable you and your patients to access the lowest estimated payment option available. We review your patient’s insurance information and assess their payment options using your patient’s deductible, co-insurance, and health plan details.


When you submit an online order through the Color Provider Platform, our online tool can quickly determine if your patient is eligible for insurance billing.

If your patient’s out-of-pocket (OOP) is estimated to be less than Color’s self-pay price and they meet medical criteria, Color will submit the claim to the insurance plan.

For the following health plans, complete and include the following forms with your Color order: Billing and Insurance Information (Hereditary Cancer Only)


Test Requisition Form: Patient Self-Pay
(All tests)

Test Requisition Form: Patient Insurance (Hereditary cancer in-clinic only)

Cigna Genetic Counseling Recommendation

Informed Consent (Genetic Testing)

UnitedHealthCare Prior Authorization Online Link

Aetna Precertification Form

Informed DNA Referral Form

Brochures & Patient Guides

Woman wearing a lab coat sitting in an office looking at a Color brochure

Patient Brochure

Man sitting on a coach opening a Color test kit

Provider Brochure

Woman sitting on a couch reading a Color brochure

Gene Guides

Man and woman sitting at a table with a healthcare professional looking at a TV screen displaying health data

Fact Sheet

Sample Reports

Hereditary Cancer Report (Positive)

Hereditary Cancer Report (Negative)

Hereditary Cardiovascular Report (Positive)

Hereditary Cardiovascular Report (Negative)

Medication Response Results (Pharmacogenomics)

Peer-Reviewed Publications

White Papers

Hereditary Cancer
Genetic Test

Hereditary High Cholesterol Genetic Test

Hereditary Heart Health
Genetic Test

Medication Response
Genetic Test

Color’s Protocol for LAMP Diagnostic Assay

Research Posters

Clinical Resources

Order Resources

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